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Social psychology

Does that mean social psychology? Social psychology, Why do some people become a leader? Why do people follow society’s rules and regulations? Why do people behave differently in society? What is the answer to these questions so, you will find these answers in social psychology? Social psychology is the scientific study of natural behavior in a particular situation how individuals behave in the situation.

There are intentions and goals are constructing within a social context by the actual imagined interactions with others. How social psychology is scientific? Social psychology is scientific because it has accuracy a commitment to gathering and evaluating information about the world ( including social behavior and thought ). In as careful, precise, and error-free a manner as possible.

Objectivity is a commitment to obtaining and evaluating, such information in a manner that is as free from bias as, humanly possible. Skepticism is a commitment to accepting findings as accurate only to the extent that they have been verified over and over again. Open-mindedness is a commitment to changing one’s views. Even views are strongly held if existing evidence suggests that these views are inaccurate.

 Social psychology focuses on the behavior of individuals

Societies differ greatly in terms of their views concerning courtship and marriage. Societies vary greatly in terms of their overall levels of violence. Yet it is still individual to perform aggressive actions and refrain from doing so. Some of the argument also applies. All other aspects of social behavior from page advice to helping the actions are perform and the thoughts that occur in the minds of individuals.

As all people know that we do not exist in isolation from social and cultural influences and they do not leave far from it. Social psychologists focus on the factors that cause a specific person to engage in such behavior Sociologists are interested in comparing. The rate of violent crime in different segments of one society or in comparing search data in several different societies.

Understanding the causes of social behavior and thought

Social psychologists are interested in understanding so many factors and conditions that shaped the social behavior thought of individuals. Their action feeling memories etc. So my question is have you ever felt it and easy in the presence of a person with physical ability? Do you ever behave differently toward a highly attractive person than towards a less attractive? So, the cognitive process plays a crucial role in social behavior and social thought. Because psychologists are well aware of the importance. Such a process and that to understand people’s behavior in social situations.

Society effect by cultural context how? People are often strongly affect the rules of the cultural norm concerning. How people should behave in a specific situation? For example, people should have to marry? How many children should they have? How early do they have to show their emotion on a gender-based? The term culture refers to the system of shared meaning perception and belief held by persons belonging to some group. Biological factors also play an important role in social behavior. It comes under in the field of evolutionary psychology. This psychology suggests that our spaces like. All others on the planet have been subject to the process of biological evolution throughout its history. 

Beginning of social psychology

The initiative of social psychology began in the twentieth century in the US. The first experiment was Norman Triplett in 1898. He studies the effects of competition, social facilitation. He compared the performance of individuals in groups.  During the 1930s many Gestalt psychologists particularly Kurt Lewin fled to the United States from Nazi Germany. They were instrumental in developing a field. That was different from psychoanalytical school because at that time psychoanalytical school was dominant.

Social psychology has always maintained the legacy of its interest in perception and cognition during World War second. Because Social psychology studied persuasion and propaganda for the US military after the war researchers became interested in a variety of social problems. For example gender issues, bystander effect, and many more.  People started taking more interest in social psychology on a variety of topics. Such as cognitive dissonance bystander intervention and aggression by the 1970s social psychology in America had reached the crisis and social psychology start growing. There was frequent collaboration between psychologists and sociologists. Then social psychology read maturity in both theory and method during the 1980s and 1990s. 

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Social psychologists work

Social psychologists study how attitudes, social perception influence individuals and groups. Most social psychologists conduct so much research on human behavior. Some try to find out the solutions to real-world problems. Social psychologists try to understand most of the societal problems like bullying, criminal activity abuse family and domestic problems, community health problems, etc. To understand the situation and possibly use to help and create more. It can solve several real-world problems from minor problems to major problems. They are interested in understanding so many factors and conditions that shaped the social behavior thought of individuals. Their action actions feeling memories etc.

Social psychology is link with other fields

Social psychology is linked with different fields of psychology. Sociology and social psychology are closely related to each other. Both are inter-related and inter-dependent. For example, sociology is the study of society and social institutions. It focuses on how members of groups are subject to culturally Universal influences that determine how a group as a whole performs. Social psychology aims to understand how individuals or groups behave. What is the impact of rules and regulations in society. Whereas, sociology only focuses on society. It studies human beings’ social relationships. Both subjects are regarded as a positive science. It is difficult to understand the inter-relations. 

Anthropology is the study of the consequences of culture on human behavior that is closely related to society and take the broad approach to social phenomena with minor emphasis on the individual. It is difficult to understand the interrelation and the activities of human beings,  without an aggregate knowledge of human psychology.

In the same way. Many truths of psychology would remain intelligible without an idea of social relationships, society, behavior, and activities. Anthropology and social psychology are also interrelated as in the modern time the various anthropological studies have given important help in the field of social psychology. By studying different primitive cultures, anthropologists have shown how human behavior differs and different cultural environments. 

Social cognition

How do our minds work as we try to understand the world around us? and how it functions and is in adaptive ways? Of course, based on social cognition. Social psychologists use this term to refer to how we interpret, analyze, remember. Use information about the social world in simple words how we think about other people. It is the study of people in front and making judgments from social information.

Social cognition is a very important area of research in social psychology to acquaint. You with some of the truly fascinating aspects of social thought and covered by social psychologists. So firstly, there is a basic component of social thought that is schemas. It is mental frameworks that allow us to organize large amounts of information efficiently.

Secondly, it’s techniques people use to reduce the cognitive effort involved in making sense of the social world. We examine several specific tendencies or social thought tendencies that can lead us to false conclusions about others. Other kinds of assets in efforts to understand the social world, and in last. Also there is a complex interplay between effect it means our current feelings or mood.

The Schematic approach

There are three basic processes of the Schematic approach that is attention, encoding, and retrieval. Attention refers to what information we notice. Encoding refers to the process through which information. We notice that stored in memory and in the last the retrieval refers to the process through. Which we recover information from memory to use it in some manner for example in making judgments about other people. 

Attitude refers to a positive and negative evaluation of some ideas object. Person and attitude is any cognitive representation that summarizes our evaluation of attitude object (MC Guire).  There are three approaches to study the concept of attitude first is as Revolution this approach. Attitude has learnt favourable and unfavourable responses towards an object person or idea, second is an attitude as memories.

Also it regards attitude as a set of interrelated memories that link cognition. About different kinds of information all neural networks get activated and behave accordingly third. The tripartite model according to this approach affective component consists of positive and negative feelings associated with the attitude object. It is most difficult to change. It is a deep root behavioral component that consists of a personal tendency to react towards attitude. Object cognitive components refer to belief thoughts views about the object.

Social perception

Social perception is the process through which we seek to know and understand other persons. To understand the reason behind others’ behavior why they have acted as they have in a given situation. We use attribution theory. How do we form our first impression of others? We use impression management theory. How efforts to ensure that these impressions are favorable. We use self-presentation theory.

Social behavior is strongly affected by temporary factors are cause changing moods, shifting emotions, fatigue, illness, drugs all can influence. How do we think and behave? Because such temporary factors exert important effects and social behavior and thought. For example, most people are more willing to do favors for others. When in a good mood than when in a bad mood. Most people are likely to lose their temper and feel irritable. 


Social psychologists have long recognized the importance of prejudice in social behavior and human societies. Do they have studied this topic for several decades and have learned much about its origin nature and effects. Prejudice is usually negative towards the members of some group based solely on their membership in that group.  In other words. It means a person, who is prejudiced towards some social group tends to evaluate. Its member in a specific manner is usually negatively really because they belong to that group.

Prejudice is defined as a special type of attitude of individuals. Those who are rigid towards particular groups tend to process information. About these groups differently from the way they process information about other groups. It also involves negative feelings or emotions on the part of the prejudiced person. When they are in the presence of or merely think about members of the groups they dislike.

It can be triggered in a seemingly automatic manner by exposure to members of the groups toward whom. It is directed and can influence their behavior even when. The persons and involved are largely unaware of the existence of such views. Individuals hold prejudiced views because it does allow them to bolster their self-image. It allows them to perform their self-worth to feel superior in various ways. 

The origin of prejudice

Holding a seemingly is the rational negative view that constitutes. The core of rigid eyes can produce important benefits for the persons involved. How do such negative attitudes our perceptions emerge? According to realistic conflict, theory prejudice stems from competition among social groups overvalued commodities or opportunities.

In short, prejudice develops out of the struggle over jobs, housing, good schools, and other desire of people. The theory suggests that as such as competition is continuous. The members of the groups involved come to view each other in increasingly negative terms it means people label each other as Enemies. Because they want to be more superior than another person. There is evidence from several different studies that as competition gives individuals come to perceive each other in increasingly negative ways. Even was such competition leads to direct and sometimes violent, conflict.